The four factors are all key to the survival of your dental practice. Each one is crucial if you want to grow and expand. Think of these four factors as a system that, once locked into place, can accomplish the results you’ve been striving to achieve. New Patient Acquisition is a major part of that system.
New Patient Acquisition is very necessary to your practice. If you fail to continuously get new patients then your business isn’t going to stay viable. This factor requires enough attention so that you have a constant wave of new patients coming in.
Let’s talk about New Patient Acquisition, the first of the four factors that are going to contribute to the growth of your dental practice.
Acquiring new patients can be done in a number of ways. One method, which I talked about in an earlier post, is converting phone calls into appointments. This is a great way to take advantage of the amount of calls which come into your dental practice on a daily basis.
There’s a specific formula to call conversion. The formula is to keep the person on the phone for longer than a minute and a half. By doing this, you’ll break through that make or break point of losing a prospect. There’s a higher chance to convert this call if you keep them on the phone. Ask questions of concern in order to keep them on the line. Probe them about what pain they’re experiencing, etc. Allow them to talk.
This will help them feel taken care of and it will transfer the control of the conversation over to you. After they’ve communicated what’s going on, ask them when they can come in for an examination. This is one valuable method of getting new patients in.
The Most Effective Method
The most effective method to getting new patients is through referrals. The Internal Referral Campaign is your biggest asset when it comes to the New Patient Acquisition factor. The Internal Referral Campaign is Viva’s campaign that works to get you referrals from existing patients. By using the VIVAPaks, you can enhance your internal referral campaign and increase the level of New Patient Acquisition at your dental practice.